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Moms & Mimosas: A Celebration of Mother-of-the-Wedding Style

Mark your calendars and bring your favorite leading lady—your mom, mother-in-law-to-be, grandma, or honorary mom. Our annual Moms & Mimosas event is your exclusive invite to celebrate these extraordinary women in style.


What to expect:

  • A personalized 1-hour styling appointment

  • 25% off all off-the-rack dresses

  • Complimentary shipping on special orders

  • An exclusive preview of our La Femme Trunk Show Collection—styles you won’t find anywhere else

  • Our signature Mom-osa and dessert bar


Whether your mom’s looking for something classic and chic, bold and fashion-forward, or subtly stunning—we’ve got a dress that’ll make her feel just as special as she is.



Book your spot: Schedule Your Appointment


Why We Think You Will Love Our New Collection

Let’s be honest—finding a dress that checks all the boxes (affordable, practical, stylish, and dancefloor worthy) isn’t easy. But that’s exactly why we searched high and low for the perfect mix of styles.


Our new spring collection feature:


  • Gorgeous details like subtle sparkle, romantic florals, and luxe fabrics

  • Fresh takes on traditional styles with updated necklines, sleeves, and cuts

  • Flattering silhouettes for every body type

  • Hundreds of options in sizes 4-26


From aisle walks to reception toasts, these dresses are designed to be danced in, hugged in, and proudly worn again.



Sneak Peek Time


As part of the celebration, we’re beyond excited to host an exclusive La Femme Mother’s Dress Trunk Show—just for our Moms & Mimosas weekend! These show-stopping styles (plus 20+ additional designs!) are here for a very limited time. If you want first dibs on something truly one-of-a-kind, this is your moment. Appointments are filling fast, so don’t wait—book now and treat your favorite leading lady to a shopping experience she won’t forget.



Let’s Toast to the Women Who Raised Us


This Mother’s Day Weekend, we raise a glass (and maybe a few happy tears) to the moms, grandmas, and mother-figures who made us who we are. We can’t wait to welcome them to Mara, style them in something fabulous, and toast to the next chapter.


Let’s make memories, sip mimosas, and find the dress that makes her shine.

See you at Moms & Mimosas, darling!


xoxo Tiffany & The Mara Team


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Best of the Best 2022

Mara Bridal Store Hours

Tuesday: 10-5

Wednesday: 10-5

Thursday: 10-5 

*VIB Bridal Appointments Accepted Thursday Evenings*

Friday: 10-5 

Saturday: 9-3

Sunday: Closed, but VIB Bridal Appointments Accepted

Monday: Closed

Mara Prom + Cardigan Store Hours

Wednesday: 12-7

Thursday: 12-7

Friday: 12-6

Saturday: 9-3

Sunday - Tuesday: Closed

Mara, Inc.

103 North Main Street

Charles City, Iowa 50616

641-228-3301

info@marabrides.com

Mara Prom + Cardigan

101 North Main Street

 Charles City, Iowa 50616

641-228-3301

cardiganco.com

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