fall in love at mara.
Welcome to Mara. We're so happy you're here.
Mara is dedicated to making the tradition of wedding dress shopping just as memorable and beautiful as the bride. Revered as one of the leading wedding dress boutiques in Iowa, Mara is built on a five-star reputation, top-notch hospitality and an unrelenting love for fashion.
Our stylists are the most helpful, caring, and patient consultants you will find in the wedding dress industry. We guarantee it. Professional, knowledgeable and compassionate with all of our brides. Your bridal experience here will be exciting, elegant, and completely tailored to you.
We carry some of the world's leading wedding dress designers including Lillian West, Justin Alexander, Casablanca, and Enzoani. All housed in our stunning boutique, downtown Charles City, Iowa. In addition, we've just opened an outlet department with overstock bridal gowns that are all priced under $1499. Be sure to mention that you'd like to shop The Studio, if this off-the-rack style of wedding gown purchase interests you.
You will find private fitting suites in our bridal store, as well as thoughtful details to make your experience amazing. Plus we always celebrate with a glass of bubbly. Let's start this part of your love story!
Cheers to you love! xo
Tiffany & the Mara Team
HOMECOMING, PROM + PAGEANT
Mara is one of the leading Prom and Formalwear stores in Iowa. We carry hundreds of incredible long and short party dresses perfect for Prom, Homecoming, and Pageant.
Shop our 2024 Prom Dress Collection at our NEW location: 101 N. Main Street in Charles City (rear entrance of our sister store, Cardigan). Browse anytime without an appointment!
Store Hours:
Tuesday: 10-5
Wednesday: 10-5
Thursday: 10-6
Friday: 10-5
Saturday: 10-3
Sunday-Monday: Closed
